The goal was to improve website purchases through Meta ads ensuring a high return on ad spend (ROAS) while maintaining a sustainable budget.
Ad Campaign Performance
Over the course of the campaign the Meta ads delivered the following results:
- Total Website Purchases: 1,862 conversions
- Total Amount Spent: $36,717.03
- Total Impressions: 2,412,897
- Total Reach: 2,412,897
- Average ROAS: 8.49
- Purchase Conversion Value: $311,819.07
The ad campaigns successfully drove conversions with a strong average ROAS of 8.49. Notably, the remarketing campaigns performed exceptionally well yielding an even higher ROAS. Despite targeting cold traffic (new users) the campaigns still managed to maintain a good conversion rate demonstrating the value of reaching out to fresh audiences.
Conclusion
The campaigns resulted in 1,862 purchases, generating $311,819.07 in sales. The average ROAS of 8.49 highlights the effectiveness of the ad strategy in driving profitable conversions.